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Planning a heating business in British Columbia

British Columbia is a split market: gas furnaces still lead, but baseboards and heat pumps hold large shares and the climate swings from mild coast to cold Interior.

Written by Ali Sedighi, MBALast updated:

British Columbia is the hardest province in the West to plan for, because it contains several heating markets at once. Gas furnaces are still the largest single system, yet electric baseboards are close behind and heat pumps have more than doubled their share in a decade. A Kelowna company and a Vancouver company can face different customers, different seasons and different competitors.

The heating mix in British Columbia

BC's homes are split roughly three ways between furnaces, baseboards and everything else. According to Statistics Canada's Table 38-10-0286-01, for 2023:

Main heating system 2013 2023
Forced-air furnace 46% 36%
Electric baseboards 28% 28%
Heat pump 4% 10%
Boiler with radiators 11% 9%
Heated floors not reported 5%

Inside those systems, 84% of furnace households and 64% of boiler households used natural gas in 2023. Across all homes, gas was the main heating energy for 42% and electricity for 36%. Part of the furnace decline reflects new categories added in 2023, so we treat the trend as real but smaller than the raw numbers suggest.

Competitors and density

BC had 2,933 employer locations in plumbing, heating and air-conditioning in the June 2026 Business Counts, the third-largest provincial total. By our calculation, 60.3% had one to four employees and 311 had 20 or more.

Dividing BC's 1,038,201 residential gas customers at the end of 2025 by those locations gives about 354 customers per location, well below Alberta's ratio. That is our analysis, and plumbers sit in the denominator, but it hints that gas furnace work in BC is shared among more firms per customer.

Seasonality and climate

BC has the flattest heating curve of the gas provinces. By our reading of Statistics Canada's gas distribution table, 68.1% of the province's 2025 residential gas was delivered from November to March, and the peak month was about 6.3 times the lowest.

That average blends very different places. The south coast has mild, wet winters, while the Interior and the North run longer and colder. For a capacity plan, that means coastal crews have a longer shoulder season to sell maintenance and heat pump work, while Interior crews face a sharper winter peak.

Regulators to know

  • Technical Safety BC is the body behind gas contractor licensing in BC, and it also covers boilers and refrigeration.
  • SkilledTradesBC runs Skilled Trades Certification, which now covers gasfitters, refrigeration mechanics and sheet metal workers among others.
  • WorkSafeBC covers workplace safety and compensation.
  • Consumer Protection BC handles consumer complaints about businesses.

We link these for reference only; compliance questions go to the regulator.

Programs as of October 2026

  • CleanBC Better Homes Energy Savings Program. Income-qualified rebates for heat pumps and related upgrades. The program rules changed for invoices dated on or after 2026-07-06, with some rebates removed and narrower eligibility for some upgrades.
  • Home Renovation Rebate Program. Listed on Better Homes BC for households that aren't income-qualified; we have not confirmed current amounts.
  • Canada Greener Homes Affordability Program. Under an agreement announced 2026-06-29, BC Hydro is to serve about 6,000 lower-income households with no-cost upgrades and FortisBC about 1,000, including dual-fuel systems.

Confirm every detail with the administrator before you put it in an ad.

How we would approach BC

We would start by drawing your service area tightly and treating each climate zone as its own market. On the coast, the plan usually leans toward heat pumps and maintenance agreements, with furnace replacement held steady. In the Interior, furnace and boiler replacement keep a bigger role, and winter capacity becomes the main constraint.

Marketing follows: separate service pages for each line, Google Business Profiles that reflect real service areas, and paid search budgets weighted to the months each zone can serve. Our growth plan and capacity planning services do this work.

BC clients pay our listed prices plus 5% GST, with provincial sales tax only where it applies to the service; see pricing and the CRA rate table. We are a marketing and consulting service, not a contractor. Two of our BC results, GasBoilers.ca serving 26+ BC communities and BCWide.ca with 3× leads in 90 days, are on our results page.

Frequently asked questions

Is BC a furnace market or a heat pump market?

Both, depending on where you work. In 2023, 36% of BC households relied on a forced-air furnace and 10% on a heat pump, with 28% on electric baseboards. The coast and the Interior behave differently, so plan by service area.

Which BC rebates can I mention in my marketing?

As of October 2026, CleanBC Better Homes lists the income-qualified Energy Savings Program and the Home Renovation Rebate Program, and its rules changed for invoices dated on or after 2026-07-06. Confirm current terms with the program before you advertise anything.

What sales tax applies to your fees in BC?

BC invoices carry 5% GST, and PST only if it applies to the particular service.

Do you meet BC clients in person?

Yes. We are headquartered in Vancouver and meet clients in person as well as by video call, phone, text and email.

Sources

  1. Statistics Canada Table 38-10-0286-01: Primary heating systems and type of energy (2026-10-23)
  2. Statistics Canada Table 33-10-1174-01: Canadian Business Counts, with employees, June 2026 (2026-10-23)
  3. Statistics Canada Table 25-10-0059-01: Canadian monthly natural gas distribution (2026-10-23)
  4. CleanBC Better Homes: Energy Savings Program (2026-10-23)
  5. CleanBC Better Homes: Home Renovation Rebate Program (2026-10-23)
  6. NRCan backgrounder: CGHAP in Quebec, BC, Nova Scotia and PEI (2026-06-29) (2026-10-23)
  7. Technical Safety BC (2026-10-23)
  8. CRA: GST/HST rates by province (2026-10-23)
  9. SkilledTradesBC (2026-10-23)
  10. WorkSafeBC (2026-10-23)
  11. Consumer Protection BC (2026-10-23)