HeatingBusiness.ca exists for one kind of reader: the owner of a heating company who wants to make decisions with evidence. We combine public data, mostly from Statistics Canada and the Canada Energy Regulator, with the owner's own job records, and turn the result into a short list of decisions and the marketing that follows them. We are part of the Sedighi.ca and SAZ.ca group of companies, we are Canadian, and we are headquartered in Vancouver, British Columbia.
What we do and what we don't
We are a digital marketing and business consulting service for heating companies. We build KPI scorecards, write sourced market briefs, plan growth across furnaces, boilers and heat pumps, plan capacity around the heating calendar, and run quarterly owner reviews. Marketing plans, including websites, local search, paid ads and review generation, run through our parent brand, HVAC.Agency.
We are not a contractor. We never install, service or repair furnaces, boilers or heat pumps, never send anyone to a customer's home, and never compete with our clients for a job. We also don't give technical, safety or code advice; those questions belong to your licensed technicians and to the regulators named on our provincial pages.
Ali Sedighi, MBA
Ali Sedighi leads HeatingBusiness.ca. His MBA is in Technology Management, and his 17+ years in marketing began in 2007 with ONE.ir, the full-service digital marketing agency he founded. He now lives and works in Vancouver.
Ali has built more than 150 live HVAC websites. His portfolio includes CombiBoiler.ca, GasBoilers.ca, Roma Heating & Cooling, CanroHeat.ca, HVACDeal.ca and BCWide.ca. Beyond heating, Ali started the conversion-rate optimisation agency Conv.ca and MyAutomation.ca, and he is Founder and Managing Partner at SAZ.ca. His clients have been in Canada, the USA and Dubai.
You can read more on his profile at Sedighi.ca.
The group behind us
HeatingBusiness.ca sits inside a small group of related companies:
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Our marketing parent, HVAC.Agency, is one of its brands, alongside HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone), founded by Ali, is a Canadian firm that consults on strategy, AI and revenue acceleration, with strategic leadership by Sedighi.ca.
- BizSell.ca is the group's business-sale and exit brand, for owners thinking about valuation, succession or selling.
How we use data
Our rules are simple, and we apply them to every page on this site and every brief we write.
- Every market figure has a source we have loaded. We link it and date it. If we can't load a source, we don't cite it.
- Our calculations are labelled. When we divide gas customers by contractor counts, or add up five months of gas deliveries, we say it is our analysis.
- Quality flags are respected. Statistics Canada marks some estimates for caution and suppresses others. We show the first with its flag and never publish the second as a number.
- No invented benchmarks. We have not found trustworthy public benchmarks for Canadian heating KPIs such as close rates or average tickets, so we don't quote any. Your numbers are compared with your own past.
- Programs are dated. Rebates change often, so every program reference says when we checked and tells you to confirm with the administrator.
How we work with owners
Work usually starts with a short conversation and a look at a few of your numbers. Most clients begin with a KPI scorecard or a market brief, and add the growth plan and quarterly reviews as the picture sharpens. There is no lock-in, and HVAC.Agency plans come with a 7-day free trial that includes a marketing audit and competitor benchmarking, with no credit card required.
We work by phone, text, email and video call, and we meet in person. Ownership of your website, ad accounts and data, and every other term of the engagement, is set out in writing in your proposal before work starts.
Proof of the method
Our case studies are results from our HVAC work, shown with the client's name and a link. Two examples: a 12:1 ROI on 500+ leads for HVACDeal.ca, and more than 300 leads a month at 300% ROI for CombiBoiler.ca. We don't promise you the same numbers; markets and starting points differ. The results page explains what each case shows and what transfers to a heating owner. When you are ready, contact us by call, text or email.
Frequently asked questions
Who owns HeatingBusiness.ca?
HeatingBusiness.ca is part of the Sedighi.ca and SAZ.ca group of companies. Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and its brands include HVAC.Agency, which runs our marketing plans.
Where are you based?
We are headquartered in Vancouver, British Columbia, and work with heating companies across Canada. We meet clients by video call and in person, and talk by phone, text and email.
Do you have technicians or install crews?
No. We are not a heating contractor and we don't install, service or repair any equipment. Our work is planning, analysis and marketing for the companies that do.
Who will I actually work with?
You start with a senior strategist, and Ali Sedighi leads the work.