Our marketing plans and websites use HVAC.Agency's published price list, because HVAC.Agency is the parent brand that runs them. The entry point is $2,998 a month for a plan, or $3,500 once for a website. Planning work bought on its own, such as a market brief or a quarterly review, is quoted in writing before it begins. Figures are in Canadian dollars, and the invoice adds GST/HST based on your province (GST and QST in Quebec).
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
These are HVAC.Agency's three plans, as listed on hvac.agency/pricing.
| Plan | Price | In plain terms |
|---|---|---|
| Starter | $2,998/month | For one line in one market: SEO service pages on your site, Google Business Profile and local SEO work, starter Google and Meta ad campaigns, hosting and upkeep, and a report each month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content work, paid ads across several channels, retargeting, CRM integration, review generation and a weekly report |
| Elite | $8,998/month | All of Growth, adding video marketing, PR outreach, your own account manager, a live dashboard, a strategy call each month and reporting built to your needs |
For an owner using this site's planning approach, the plan choice usually follows the growth plan. If you are growing one line in one market, Starter may be enough. If you are growing two lines and need separate campaigns and reporting for each, Growth fits better. Elite suits multi-line companies that want a real-time dashboard and monthly strategy calls.
Websites
| Package | Price | In plain terms |
|---|---|---|
| Essential | $3,500 one-time | A custom site of 5–7 pages, built in 2–3 weeks; hosting and maintenance are $149/month |
| Professional | $6,500 one-time | A conversion-focused site of 10–15 pages, built in 3–4 weeks; hosting, maintenance and CRO are $249/month |
| Enterprise | $12,500 one-time | For multi-branch heating firms: as many pages and locations as you need, delivered in 4–6 weeks, then $449/month for full management |
A heating company that sells furnaces, boilers and heat pumps usually needs a separate page for each line and for each main service area, which pushes most owners toward Professional.
Advisory work, quoted in writing
The five planning services, the KPI scorecard, market data briefs, growth plan, capacity plan and quarterly review, can be bought on their own. We don't publish fixed prices for them because the effort depends heavily on your records and your service area. A brief for one city is a different job from a brief covering three provinces.
So we scope the work first and quote it in writing. You see the price, the timeline and what you will receive before anything starts. Where planning work is part of a marketing plan, your proposal says exactly what is included.
What drives the cost
Four things move the price of any engagement:
- Number of equipment lines. Planning and marketing furnaces alone is simpler than three lines with separate campaigns.
- Number of markets. Each province or distinct climate zone needs its own data and often its own campaigns.
- State of your records. Clean exports from field service software make a scorecard fast; scattered spreadsheets take longer.
- Ad spend. Paid media budgets are separate from plan fees and set by you.
Sales tax by province
Tax is added based on your province, at CRA rates as of October 2026 (CRA rate table):
- 5% GST: Alberta, British Columbia, Manitoba, Saskatchewan, Yukon, Northwest Territories and Nunavut
- 13% HST: Ontario
- 14% HST: Nova Scotia
- 15% HST: New Brunswick, Newfoundland and Labrador, and Prince Edward Island
- 5% GST plus 9.975% QST: Quebec
For clients in BC, Manitoba or Saskatchewan, PST appears on an invoice only where it applies to the service.
How to choose
Start with the decision you need to make. If you don't trust your numbers, start with the scorecard. If you need enquiries now, start with a plan and its 7-day free trial, and add planning work once the data is flowing. Either way, there is no lock-in, and our FAQ covers contracts and ownership. Call, text or email to get a written quote, or contact us for what to include in your first message.
Frequently asked questions
How much does a KPI scorecard or market brief cost on its own?
Stand-alone advisory work is quoted in writing once we know the scope, such as your service area and the state of your records. You see the price before anything starts.
Is there a free trial?
Yes. HVAC.Agency plans come with a 7-day free trial that includes a digital marketing audit, a website performance check, SEO analysis and competitor benchmarking. No credit card is required.
Do your prices include tax?
No. Our figures are Canadian dollars before tax; on top we add GST/HST based on your province (GST and QST in Quebec). Each province page lists its own rate.
Am I locked into a long contract?
No. There is no lock-in. The exact terms, including notice, are written into your proposal.
Do you offer discounts?
We show the published prices only. If your proposal combines services, everything is itemised in writing so you can see what each part costs.
Sources
- HVAC.Agency: Pricing (2026-10-23)
- CRA: GST/HST rates by province (2026-10-23)